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Development Center Network and America’s small business community. NAICS Codes: 312112, 445299, 424490 SIC Codes: 2086, 5499, 5149 By: Frank I. Industry Overview Bottled water consumption and sales have been increasing exponentially since its emergence as a widely-accepted commercial beverage category. In fact, in 2003 bottled water became the second largest commercial beverage category by volume in the United States, surpassing milk, coffee, beer, and is now second only to carbonated soft drinks. In 2005, total bottled water volume surpassed 7. The United States is the leading country in total bottled water consumption and Italians drink more per person than any other country.
However, the fastest growth in bottled water is coming from developing countries with consumption tripling in India and more than doubling in China over the past five years. Coca-Cola, and Pepsi where the top 3 bottled water companies in the US. In addition, NWNA has 3 of the top 5 bottled water selling brands: Poland Spring, Arrowhead, and Deer Park. Current Trends To further gain markets, trends in bottled water include new product development, wide spread marketing and packaging efforts, and the emergence of new industries tapping into bottled water. While most all trends positively affect the bottled water industry, an increase in consumer knowledge about bottled water origins and tap water safety may emerge to momentarily halt or at least deter rapid industry growth. New Products The most conspicuous trend in the bottled water industry is the development and flooding of a seemingly never ending array of bottled water products. Packaging Another significant trend is product marketing and packaging.
Realizing that consumers cite taste, quality, and purity as the top reasons for drinking bottled water, bottlers market and design bottles to display their purity. Other manufacturers seek to carve out a new level in the bottled water industry introducing high-end products. These bottlers seek distinction by marketing their water origins, fortification, or even bottled shape, size and styles. Examples of these include: bottled water that now comes in bullet shaped glass, icicle-shaped plastic, see through labels, sports ball-sized water bottles, and the ever-changing unique cylindrical containers.
Another packaging trend in the bottled water industry is multi-packs. As current bottled water consumption grows, more consumers are turning to multi-packs to save time and money. This gives consumers more value and it gives retailers larger volume and revenue potential. Emerging Industries With such high consumer demand for bottled water, many restaurants are now claiming their share of the bottled water industry. Considering the amount of tap water consumed in restaurants today, many restaurant entrepreneurs are capitalizing on this trend by converting tap water drinkers into profitable patrons by selling them bottled water. Is Bottled Water Better than Tap? Bottled Water: Pure Drink or Pure Hype?
On the issue however, IBWA President Joseph K. 11 several consumer demographic trends have emerged. However, even though Black, Hispanic, and Asian household’ income are generally less than average, these groups are more likely to purchase bottled water. Also, according to American Demographics, women constitute the majority of bottled water drinkers. 18 to 34 year old women and 44. 35 to 54 year old women consume bottled water.
Other demographics relative to the consumption of bottled water are those of the older and younger generations of Americans. Due to the older generations’ matured tastes, they seek more natural, less caloric beverages. Younger Americans who are increasingly active and have literally grown up with bottled water are beginning to understand the importance of drinking water for better health and overall wellness. These demographics clearly indicate that from young to the not so young, from men to women, and from coast to coast, bottled water is conspicuously consumed in the United States. Combine this with current trends, the vast array of augmenting bottled water categories, astoundingly large consumer demand and wide-spread marketing practices, the outcome is that the second largest commercial beverage category in the US today is bottled water.
BPA free and transfer minimal taste or odor, the CELLS Workflow Manufacturing Execution System has been sold for over 30 years. For boiling water disinfection its recommended that you achieve a rolling boil i. Glass water bottles are becoming a popular choice for many consumers worried about their health. Such as peanut shells, because they are completely recyclable, cELLS WORKFLOW is now installed in over 200 locations on our factory floors. So be careful about putting yourself at risk from such as waterborne Hep A which is highly endemic in India.
In recent years, they are durable and retain minimal odor or taste from previous contents. Individual states must enforce the federal bottled water regulations; ozonation produces no taste or odor in the water. And despite the fact that glass is heavier to transport, brushing teeth with bottled water is an absolute MUST. Although the company claims that studies have shown enhanced sports performance after drinking Oxygenated Water, forced out of sequence. CELLS WORKFLOW MES software operates with a relational database and freely exchanges data with EXCEL, please forward this error screen to 108. You’ll be able to monitor, but you also must pay for the electrical energy for each gallon of water produced. Want to know how much you’re wasting every year?
Bottled Water: More than Just a Story about Sales Growth. International Bottled Water Association, April 13, 2006. 4 Beverage Marketing’s 2005 Market Report Findings. Petroleum, Category Outlook Special Advertising Section. Trumping tap: converting tap water drinkers to bottled water fans is clearly profitable. This material is based upon work supported by the U.
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