This case, while extreme, is suggestive of a potential new mental health problem that emerges as Internet social networks proliferate. Such media coverage has alleged that women are at greater risk than men for developing addictions to SNSs . The mass appeal of social networks on the Internet could potentially be a cause for concern, particularly when attending to the gradually increasing amounts of time people spend online . On the Internet, people engage in a variety of activities some of which may be potentially to be addictive. Social Networking Sites are virtual communities where users can create individual public profiles, interact with real-life friends, and meet other people based on shared interests. 500 million users, of whom fifty percent log on to it every day.
Men were found to take more risks with regards to disclosure of personal information . Schuster: New York, and skewed with regards to female gender. Interact with real, national validation of the drinking motives questionnaire revised among adolescents from Switzerland, loneliness significantly and positively correlated with frequency and session length of using Xiaonei. Whereas introverts use it for social compensation, social reasons appeared as the most important motives for using SNSs in another study . It is theoretically possible for a social networking addict to have an additional drug addiction, there appear certain limitations to the studies presented.
This statistic alone indicates the exponential appeal of SNSs and also suggests a reason for a rise in potential SNS addiction. Hypothetically, the appeal of SNSs may be traced back to its reflection of today’s individualist culture. Unlike traditional virtual communities that emerged during the 1990s based on shared interests of their members , social networking sites are egocentric sites. Egocentrism has been linked to Internet addiction . Supposedly, the egocentric construction of SNSs may facilitate the engagement in addictive behaviors and may thus serve as a factor that attracts people to using it in a potentially excessive way. This hypothesis is in line with the PACE Framework for the etiology of addiction specificity .